“I wanted a branded space instead of a space with a brand,” said Geoff Vuleta in a New York Times article on the 3,500 square foot office. Vuleta, the CEO of Fahrenheit 212, a division of Saatchi & Saatchi, asked that the design be a reflection of the company’s working method and philosophy. DHD’s answer to this challenge is a raw, open space within the confines of a more typical corporate envelope. Hierarchy between individuals is supplanted for the sake of maintaining brand coherence and more provocative personal exchanges.
Fahrenheit 212 is an innovation consultancy founded in NYC. The company frames innovation strategies, creates new products, brands and businesses, and accelerates their speed to market. Additionally, the firm provides investment advisory services to fund sponsors, including due diligence, revenue strategies, market intelligence, and investment exit positioning.